Talks & Events

Alfredo Jaar: A Logo for America

Alfredo Jaar: A Logo for America

Alfredo Jaar, A Logo for America, 1987. © Alfredo Jaar

Alfredo Jaar: A Logo for America

UNDER THE SAME SUN: ACCOMPANYING EVENT

THU 28 JUL 2016, 7PM, £7/£5 CONC, THE ROYAL INSTITUTION, W1S 4BS

Overview

Artist Alfredo Jaar presents a keynote talk to accompany the first UK presentation of his iconic work A Logo for America, at London's Piccadilly Circus. 

Originally presented on an electronic billboard in New York City’s Times Square in 1987, the work challenges the ethnocentrism of the United States, which habitually claims the identity of the entire American continent as its own. Through his multidisciplinary artistic practice, Jaar explores the unequal power relations and socio-political divisions that result from globalisation. 

A Logo for America will be screened at Piccadilly Circus at regular intervals from 28-31 July. 

Schedule of screenings at Piccadilly Circus:
Thu 28 Jul: 6.30-10pm
Fri 29 Jul: one-hour blocks at 10am and noon; 2pm-4pm; one-hour blocks at 5pm and 8pm
Sat 30 Jul: 7am-8am, noon-3pm, one-hour blocks at 4pm, 7pm
Sun 31 Jul: one-hour blocks at 9am, 11am, 1pm, 3pm, 6pm, 8pm 


Read more about Alfredo Jaar on his profile page here

Online tickets sales are now closed, all further ticket sales and collection available at the Royal Institution. 

Details of how to find the Royal Institution here.

The presentation at Piccadilly Circus is made possible through support from Clear Channel

With thanks to Latin Elephant for their community outreach. 

  


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